Opening day. A time-honored tradition mixed with today’s technology and innovation. The feel of your favorite camo jacket brings back memories of satisfying hunts past. Your waders still wear last year’s mud as a badge of honor.

As you ready for the day, you gather shells, decoys, hot coffee - and your shotgun. Then crouch in a blind with your dog expectant and eager. The thunder of wings above. The hope of the day ahead. Then that one heart-stopping, defining moment: the shot, the splash, the retrieve.

These are the slices of time that stir the soul, that define the American Waterfowler’s passion for the pursuit of the wild places. It is a passion backed by the confidence that your Beretta shotgun and gear are absolutely up to this specific challenge - no matter what the elements throw at you. That’s a confidence, backed by 500 years of tradition and technological innovation, you can count on with every pull of the trigger or zip of the jacket.