January 17, 2017 Beretta anticipates thousands of visitors through its SHOT Show booth and will have a designated feature product wall positioned up-front for all to get a glimpse of what is on display inside.
Not attending the show? Make sure to check out our show coverage at Beretta SHOTShow.
Located within the booth is a dedicated Innovation Area displaying Beretta’s proprietary app, GunPod2 and new developments in both eye and ear protection. Partners in the development of these products will be on hand,demonstrating their use and answering questions. Cutting-edge technology, in the form of fabrication and textiles, is also found in some of the clothing on display throughout the booth. Look for a new upland and big game hunting wear, as well as a new line of range bags, leather gun cases and Beretta luggage.
Beretta, a leader in the firearms industry, continues to demonstrate its ability to bridge the latest technological advances with traditional aesthetics and contemporary design, to provide users of its products with advantage both on the range and in the field.
More than 160 firearms are on display in the Beretta booth, including about a dozen new or featured guns. Among these are additions to the new Tikka T3x line, and Sako A7 and TRG models now calibered in 6.5 Creedmoor. The Beretta shotgun family is expanded to include a 20 gauge offering in the 690 Field Imodel and a new turkey gun, the A300 Outlander in Realtree Xtra Green – manufactured in our new Tennessee facility. The competition lineup has also been expanded to include an A400 Xcel Black Edition with matte black receiver and carbon fiber barrel. New pistol offerings include the Px4 Compact Carry – a collaboration with Ernest Langdon, and two 92 models now available in.22 caliber.
Ernest Langdon will be in the Beretta booth throughout the week to talk about the Beretta Px4 Compact Carry and other tactical products. Be sure to ask him for some Langdon Tactical training tips.
Tuesday afternoon at 3:00pm PST, a special, one-of-a-kind Px4 will be presented to Mr. Lou Ferrigno and then placed on display in the booth for the remainder of the show.
On Wednesday, January 18 at 11am PST Beretta will hold a press conference in the Marcello Room #4504. Product managers will be presenting new products and available to answer questions from credentialed press.
Olympic medalist and Beretta Team shooter Kim Rhode will bemaking appearances throughout the week (1:00 – 2:30pm Tuesday – Thursdayand8:30 – 10:00am Wednesday – Thursday). Rhode made history when she was awarded the bronze medal for Womens Skeet during the Olympic Games in Rio De Janeiro: she is the first athlete to win an individual medal at six straight Summer Olympics and the first to win Olympic medals on five continents. She adds this past summer’s bronze to her current medal collection of three golds,one silver, and one bronze.