In 2015, Beretta celebrates a big year and comes to SHOT Show packed with new products and exciting events. Marking a century since the introduction of its first semiautomatic pistol as well as thirty years of the M9, the company kicks off a year of celebrations among customers and industry colleagues at SHOT Show.
The Beretta booths (#13956, #13962) showcase a vast range of new offerings for personal defense, shotgun and rifle hunters, clay shooters, military and law enforcement. Not to be missed are also the unique events and guest appearances by Olympic gold medalist Kim Rhode, the “Bone Collector” crew, celebrated custom firearms maker Bill Wilson, firearm training expert and M9 competition shooter Ernest Langdon. The booth will also be the location of a special press presentation on the new Beretta M9A3 Tuesday afternoon.
“Between new products and cool events, the Beretta booth is the place to be this year,” says Ryan Muety, Vice President Premium and Brand Marketing at Beretta U.S.A. Marking 100 years since the introduction of the historic Model 1915, Beretta will debut the new M9A3 pistol—the next evolution of the 92/M9 platform packed with features designed for military and law-enforcement and available to the personal-defense customer. The same customer will no doubt also take a great interest in the new special-edition pistols: highly-desirable limited editions like the 92FS Fusion as well as the Wilson Combat 92G Brigadier Tactical, and the special commemorative models, the “Centennial”, the “M9 Exclusive and the “M9 Limited”.
Rifle and shotgun enthusiasts will have a field day at the Beretta booth. Starting with the Sako TRG M10 sniper system, developed for the military PSR competition and now available commercially. They will have a chance to see, touch and hold a prime example of Sako’s technological innovation excellence. Big-game hunters will love the new Sako 85 Carbonlight with its buoyant weight of 5.5lbs, its stainless fluted barrel and carbon fiber reinforced polymer stock, as well as the Tikka T3 Forest with a rollover Monte Carlo stock made from premium oiled walnut. And to complete the big-game experience, the full array of Sako rifle cartridges will be available to check out—the precision hunting ammunition tuned at the Finland factory to be used with Sako and Tikka rifles.
On the upland and clay-shooting side, there are also some absolute must-see products. The surprisingly light 690 Field III over-under features the new 690 action with thin profile, extra-strong locking system, beautiful game-scene engraving and striking walnut stock. Also not to be missed is the new round-action 486 side-by-side designed for Beretta by world famous industrial designer, Marc Newson. This 486 will appeal to the connoisseur wanting a trim action that hides technological innovation under the most traditional look. Lastly, the newly expanded line of DT11 and 692 high-grade competition guns will awe the
aficionados of trap, skeet and sporting clays.
“Our booth will be a hub of excitement where customers, writers and firearm-history buffs will have a chance to check out Beretta’s first-ever semiautomatic pistol, the Model 1915, and other seminal historical models. Big names from the shooting sports, TV personalities, firearm experts, our colleagues from Beretta Italy, and sister company Sako will be there throughout the week. We have a press event on Tuesday and an exclusive, invitation-only celebration on Thursday evening marking our important anniversaries.” Concludes Muety, “be sure to check in at our booth regularly so you don’t miss out on this special 100-year Beretta anniversary.”