Live the Pietro Beretta Experience
You can experience the timeless perfection of Pietro Beretta's products in the PB Custom Atelier in Gardone Val Trompia and in the Beretta Galleries located around the world.
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Unique, one-off projects
The co-creation process leads to the generation of PB Selection one-off projects, unique pieces of art whose unique style and uncompromising quality suit their owner’s identity, whether it’s traditional, unconventional or contemporary and high-tech.
A design with a unique charm
Unlimited customisation, creating firearms that bear the hallmarks of centuries-old tradition. A PB gun is made-to-measure for the client, both in terms of ergonomics and aesthetics.
It is thanks to the world renowned Beretta guns, winners in all sporting disciplines and sought after by the most demanding hunters, that Pietro Beretta Selection can show the world the highest expression of centuriesold Italian gunmaking.
Special projects: unique products developed in a co-creation process with the customer
We are pushed by the desires of hunters and shooters. When someone comes to us with a dream, they take part in its realisation step by step.