How We Use Cookies

Pursuant to the EU Directive on electronic communications and Provision 229 of 8 May 2014 issued by the Guarantor for the Protection of Personal Data, the use of cookies to obtain your data is subject to your consent.

Therefore, Beretta USA Corp. is providing you with the following information about the use of cookies on our websites.

What are cookies and why are they used?

A cookie is a short text string that is sent to your browser and is then saved on your computer or mobile device whenever you visit a website. We use cookies for various purposes: for example, to offer you a fast and secure digital experience, to allow you to keep your connection open to the protected area while you are navigating the website pages, to safely save your user ID and password, and to identify the site pages you have visited to avoid proposing them again.

The cookies saved on your computer cannot be used to obtain any data from your hard disk, transmit computer viruses or identify and use your email address. Every cookie is unique in relation to the browser and device you use to access the Beretta USA Corp. sites. Some of the functions performed by cookies can also be handled by other technologies. In this document the term “cookie” refers to cookies and similar technologies.

What types of cookies are used?

Strictly necessary cookies
These cookies are essential to navigate Beretta USA Corp. websites; they permit functions such as authentication, validation, management of the navigation session and fraud prevention.

Functionality cookies
These cookies provide additional functions and allow us to keep track of your choices, such as the language you have selected and the font size you prefer.

Performance cookies
These cookies keep track of the pages you visit most often and your activities on Beretta USA Corp. website. They also allow us to immediately identify and solve any technical problems you might experience while navigating our websites. The information saved by these cookies is aggregated and anonymous, and is never used to collect your personal data for advertising purposes.

Advertising cookies
Beretta USA Corp. uses these cookies to ensure that the marketing messages you receive through our website cater to your preferences.

Third-party advertising and retargeting cookies
Beretta USA Corp. works with partners that may use cookies to narrow down the target of our advertising messages on our site but also on other websites that Beretta USA Corp. uses to channel its advertising messages. The aim of our advertising policy is to offer you pertinent messages based on your previous visits to our site, the pages you have viewed most often and other data such as how you use our products and/or services.

Managing your cookie preferences

You can set up and manage your cookie preferences through the  Beretta USA Corp. sites and/or through your browser settings.

 Nevertheless, if you decide to reject these cookies, the strictly necessary, functionality and performance cookies will not be blocked.

Through your browser settings

If you would like to block or delete cookies received from the Beretta USA Corp. website or any other website, you can do this by changing the settings on your browser through the “Help” or “Guide” function. Remember that, if you choose to disable all cookies, the strictly necessary, functionality and performance cookies will also be blocked, which could hinder you navigation of Beretta USA Corp. website. For example, you will be able to visit the site’s advertising pages, but you may not be able to access your shopping cart and make online purchases.

If you choose to decline cookies for marketing purposes, however, they will not be blocked cookies required, functional and performance.
If you would like to block or delete cookies received from websites Beretta or any other site, you can do it by changing the settings of your browser through the 'Help' .

By selecting the links below you can get specific instructions for some of the major browsers.

Microsoft Windows Explorer:
Google Chrome:
Mozilla Firefox:
Apple Safari:

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