Introducing “Human Technology” by Ancarani Studio
Human Technology is an artistic short movie celebrating the uniqueness and the distinction of every Beretta premium gun.
This movie by Ancarani Studio, under the creative direction of Paola Manfrin, reveals through the minutia of the manufacturing process, the genesis of a luxury Beretta shotgun. A poetic journey through sterile robotic rooms is blended with five centuries of Beretta’s history, culminating in the final assembly by the gunsmith, ever the wise guardian of the art of manufacturing.
A strong and emotional short film, utilising the soundtrack of Bartolomeo Sailer, who starting with the beat of the factory, creates an intense atmosphere, the music building to a climax, when the shotgun is symbolically passed into the hands of the customer.
Human Technology is a singular and symbolic movie, its cast entirely made up of Beretta workmen, thus illustrating the perfect synthesis between craftsmanship and technology.