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Our hearts are filled with joy and gratitude for everyone who has contributed to making this anniversary so special.

 

The spark that Bartolomeo Beretta ignited in his forge in 1526 still burns today, carried forward by 16 generations of workers, partners, suppliers, dealers, shooters, hunters, and outdoor enthusiasts who have helped build the Beretta name through centuries of history, innovation, and challenges. We have thanked them throughout 2026, and we thank them once again today.

 

But our warmest thanks go to you: whether you own a Beretta product that has been passed down through generations or one acquired only recently; whether you have been part of our story for a lifetime or have just discovered our brand.

Celebrations from around the world

Beretta lovers, new and lifelong alike, you are the reason we are still here, 500 years later.

You inspire us to keep innovating, improving, and striving every day to create products and experiences worthy of the trust you place in us.

Five centuries are not simply a milestone. They are a responsibility. Each generation has inherited a legacy built by those before it and carried the duty to pass it on stronger, more relevant, and better prepared for the future.

 

That is why we see this anniversary not as a celebration of the past, but as a commitment to the future. Preserving what matters, innovating with courage, and remaining true to our values.

 

This philosophy has guided Beretta since 1526 and continues to inspire our choices today.

From Gardone Val Trompia to the world, thank you for being part of our history.

Zecca di Stato

x Beretta 500

500 years of Italian manufacturing excellence in an ounce of silver. The 5-euro coin dedicated to the 500th anniversary of the founding of Beretta celebrates one of the world’s oldest industrial companies still in operation.

 

Minted by the State Mint in Proof finish, the coin illustrates the link between Gardone Val Trompia and its manufacturing history: the obverse features the historic headquarters of the Pietro Beretta Arms Factory, whilst the reverse bears the company’s official logo.

Poste Italiane

x Beretta 500

Five centuries of history are captured in a collectable stamp issue: Poste Italiane is celebrating Beretta’s 500th anniversary with a dedicated stamp, part of the series ‘Excellence in Italian Manufacturing and the “Made in Italy” brand: historic companies’.

 

The 500th-anniversary logo and the year of foundation, 1526, highlight the link between the company’s origins and innovation. A stamp sheet and a philatelic card, produced in limited quantities, house this tribute to Beretta’s history, designed for collectors and enthusiasts.

Garmin

x Beretta 500

To celebrate Beretta’s 500th anniversary, the MARQ® Commander (Gen 2) – Beretta Edition combines history and innovation. This modern smartwatch features an ultra-lightweight and super-durable case, crafted from 130 layers of carbon fibre, and a brilliant AMOLED touchscreen display. Limited to just 500 pieces, this edition is as unique as its owner and the company it honours.

Oakley

x Beretta 500

The Oakley x Beretta commemorative sunglasses embody the convergence of two design languages: on the one hand, the wraparound, aerodynamic proportions of Oakley’s iconic 1990s goggles – reimagined with a titanium frame – and, on the other, the fluid surfaces inspired by the 486 by Marc Newson, one of the most iconic designs in Beretta’s recent history.

Santoni

x Beretta 500

A dialogue between Italian footwear excellence and five centuries of gun-making craftsmanship: the Santoni x Beretta 500 Chelsea boot pays tribute to Beretta’s 500-year history.

 

Refined details, extraordinary lightness and sophisticated functionality come together in a contemporary interpretation of timeless elegance. The Santoni x Beretta ankle boot is presented in a highly exclusive edition, available at Beretta Gallery stores.