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Beretta ARX100 Receives Golden Bullseye Award from NRA’s Shooting Illustrated Magazine

May 20, 2014 09:22 AM

The ARX100 by Beretta was presented a Golden Bullseye Award for Rifle of the Year from Shooting Illustrated at a special awards breakfast during the NRA Annual Meetings and Exhibits in Indianapolis, Indiana. On behalf of Beretta USA Rafe Bennett, VP of Product Marketing and Operations accepted the award from Editor-In-Chief, Edward Friedman.

NRA Publications Golden Bullseye Awards have been awarded for the past twelve years to companies whose products represent the finest available in the shooting sports industry. The winners were selected by a seven-member committee consisting of editors, graphic designers and veteran NRA Publications staff, representing more than a century of collective experience in the shooing and hunting industry. This year the Beretta ARX100 multi-caliber rifle was chosen from a field of other exemplary entrants for this prestigious award. In particular the committee cited its “legendary Beretta reliability”.

Designed for ease of use and ultimate reliability, the new ARX100 is the next step in the evolution of the modern sporting rifle. It’s loaded with features including a cold hammer forged barrel that can be removed and replaced with various lengths and calibers in a matter of seconds. All its critical controls are completely ambidextrous, and a multi-position folding stock allows the user to adapt the rifle to every firing scenario.

Bennett expressed appreciation for the award and for the recognition of Beretta’s continued commitment to providing products of superior quality and reliability.

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