Founded in 1526 in Gardone Val Trompia (Italy) by the Beretta Family, who has now been leading the company for 15 generations, Fabbrica d’Armi Pietro Beretta S.p.A. is today an international manufacturer of commercial firearms, military weapons, and products designed for outdoor sports such as hunting, competition, and tactical shooting.
The Beretta brand is dedicated to supporting outdoor enthusiasts, military members, and law enforcement officers by providing them with a complete ecosystem of products, including firearms, clothing, accessories, and services. Featuring the most modern technologies, assembly lines, quality control, and local, highly qualified workers, who hand down the same Italian traditions of gunsmithing since the Renaissance, Beretta continually achieves the degree of accuracy and quality that made this global company a world-renowned brand.
In the early 1900s Pietro (1870 – 1957) took the Company reins, introducing modernized manufacturing methods, many patents for mechanisms and simplified construction, consequently establishing Beretta, the first Italian firearms maker, as one of the most modern firearms production facilities in the world. The modernization process was continued by the sons Giuseppe (1906 – 1993) and Carlo (1908 – 1984), securing the Company’s multinational character with commercial and production activity in numerous European countries and the United States. These efforts created successful ventures in the military, law enforcement and private sectors.
Beretta Leadership Today
Today, under the leadership of Ugo Gussalli Beretta and his sons Pietro and Franco, Beretta embarks on the 3rd Millennium with the benefit of centuries of experience. That experience, combined with investments in technology, organization and growing product lines, has prepared Beretta for the demands of the global market of the 21st century. Quality Without Compromise. This core value of total commitment to quality was established by Bartolomeo Beretta almost five centuries ago, and continues to be the bedrock of our Company today. As a crucial part of our Mission, it remains the unchanging key to Beretta’s worldwide success.